Two weeks in Italy. A lifetime of gospel conversations.

The Olympic pin tradition, redeemed

For decades, Southern Baptists have used custom Olympic pins to start conversations. For 2026, we've embedded NFC tags into three unique pin designs, each distributed at a different host venue. A pin trader can collect all three — and each tap opens a landing page with the gospel, a YouVersion Bible reading plan, and the option to chat live with a multilingual responder.

From living room to long-term

A trained responder watching from anywhere in the world can engage a curious fan the moment they tap. The conversation isn't bounded by stadium walls or local time. When a conversation moves toward real spiritual interest, the responder hands off to an IMB worker already serving in the fan's home country — so the relationship outlasts the closing ceremony.

Reaching the couch as much as the crowd

The Olympics aren't just watched from the stands. Most fans experience the Games from a phone, a couch, or a coffee-shop TV — and the gospel can reach them there too.

Targeted social media ad campaigns put gospel content in front of fans during peak Olympic moments. Anyone who clicks lands on a multilingual page where a responder is ready to chat. Tens of thousands of people are ministered to through this digital engagement over a single Games cycle — many in countries where on-the-ground missionaries can't openly serve.

What your gift funds

• →Targeted social media ad campaigns reaching tens of thousands of fans watching from home, with live responder chats ready the moment they click.
• →Bibles in the languages spoken by tourists and athletes.
• →Translation services in real time for chat, and ahead of time for printed materials.
• →Transportation and venue rental for outreach activities across Milan and Cortina.
• →Pin production and NFC tagging at the scale the Games require.