Two weeks in Italy. A lifetime of gospel conversations.
93 nations. 2.9 million tickets. Hundreds of thousands of tourists. And a pin-trading culture that turns every encounter into a story.
The Olympic pin tradition, redeemed
For decades, Southern Baptists have used custom Olympic pins to start conversations. For 2026, we've embedded NFC tags into three unique pin designs, each distributed at a different host venue. A pin trader can collect all three — and each tap opens a landing page with the gospel, a YouVersion Bible reading plan, and the option to chat live with a multilingual responder.
From living room to long-term
A trained responder watching from anywhere in the world can engage a curious fan the moment they tap. The conversation isn't bounded by stadium walls or local time. When a conversation moves toward real spiritual interest, the responder hands off to an IMB worker already serving in the fan's home country — so the relationship outlasts the closing ceremony.
What your gift funds
- →Bibles in the languages spoken by tourists and athletes.
- →Translation services in real time for chat, and ahead of time for printed materials.
- →Transportation and venue rental for outreach activities across Milan and Cortina.
- →Pin production and NFC tagging at the scale the Games require.
The Games start soon.
Help us be ready before the torch is lit.